THE BRIEF
branding for a fintech company entering the travel money space: currency cards, fee-free international spending, and real-time exchange rates for people who travel.
TOOLS
Adobe Photoshop, Adobe Illustrator & Adobe InDesign
THE OUTCOME
The result is a brand that doesn't try to sell the trip; it just quietly makes sure money's the one thing you never have to think about. l more like the places people go than the banks they're leaving behind.
THE ROLE
Brand identity for Mova, a travel money concept built around ease and warmth. Palette, typography and a continuous line motif carried across out-of-home and social, designed to feel like it disappears into the trip rather than getting in the way of it.
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MOVA
