THE BRIEF
To create a brand for an African travel company that felt premium and earthy.
TOOLS
Adobe Photoshop, Adobe Illustrator & Figma
THE OUTCOME
The result is a brand that met the brief, bringing reds, golds, and browns into the colour palette and using fonts that felt expensive and premium.
THE ROLE
Brand strategy, identity design, logo design, art direction, design for social branding.
